Quotes About Marketing

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy.

You want women to think of you in a sexy manner. It's all part of the business. It drives ticket sales. It's all a part of it.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

Your brand is the single most important investment you can make in your business

Nobody counts the number of ads you run; they just remember the impression you make.

I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Storytelling is by far the most underrated skill in business.

I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

Business has only two basic functions - marketing and innovation.

I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.

I decided that I would be one of the biggest new names; and I actually had some little fancy business cards printed up to announce it, 'Count Basie. Beware, the Count is Here.'

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Sanely applied advertising could remake the world.

The customer rarely buys what the business thinks it sells him.

Never stop testing, and your advertising will never stop improving.

If your business is not a brand, it's a commodity.