Quotes About Marketing

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

The best way to hold customers is to constantly figure out how to give them more for less.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

The best way to make news is to announce a new category, not a new product.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Teaching people the best way to market organically with Facebook, is like teaching them the best way to butter bread, with a spoon.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

If you hype something and it succeeds, you're a genius - it wasn't a hype. If you hype it and it fails, then it was just a hype.

Advertising is legalized lying.

Sell the benefit, not your company or the product. People buy results, not features.

One customer well taken care of could be more valuable than $10,000 worth of advertising.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

The enemies of advertising are the enemies of freedom.

You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.

If your business is not on the Internet, then your business will be out of business.

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.