Quotes About Marketing

The industry's not stupid. The industry knows that if those foods are labeled 'genetically engineered', the public will shy away and won't take them.

I'm not in the business to make people aware of me, and publicists are very expensive - they're $3,500 a month! I don't want to spend that kind of money so I can get a stupid article in 'Interview' magazine.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

What makes a publisher decide to market a book to a particular audience is not the subject matter but the style.

Pharma companies don't have a direct relationship with consumers, so they're always subjects.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Jay-Z, he knows precisely who he's going for - 14-year-old white suburban girls.

A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

I still think the fashion industry has a long way to go as far as self-awareness in the way it affects the people that it employs and targets. I do feel that there are marketing tactics in fashion that purposely instigate people to feel insecure in order to purchase a product to make themselves "better".

Much of my success as a Supermodel was not because I looked better than other models but that I marketed myself in a way that stood out.

Advertisers constantly invent cures to which there is no disease.

You have a much shorter period of time in which to make an impression upon your prospects so you must be completely focused with your message-V J SMITH, Author, RADIO AD COPYWRITING BARNES AND NOBLE NOOK BOOK

The Hidden Persuaders

You can probably make them do anything for you: Sell people things they don't need; make women who don't know you fall in love with you.

viral aesthetics and guerrilla marketing

Tycoon had a peddler's talent for using words to redefine reality.

Marketing theory says that people are driven by fear, by the promise of exclusivity, by guilt and greed, and by the need for approval. Advertising technology, armed with market research and sophisticated psychology, aims to throw us off balance emotionally—and then promises to resolve our discomfort with a product.

advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.

to make him pay you for your product, you must make it pay him to read about it.

If I had had more of a strategic attitude towards how to reveal my sexuality, and if I'd even played with it a little more, I could have sold a lot more albums and been a lot more famous.

I don't sell cosmetics, I sell hope.