Quotes About Marketing

Grape-Nuts is a mysterious product. You open the box, pour it in the bowl, no grapes, no nuts. What's the story?

It's one thing to know what people want. It's another to CREATE that want in them. To BUILD that desire.

in seduction, as in all forms of marketing, form superseds content.

Ours is the country where, in order to sell your product, you don't so much point out its merits as you first work like hell to sell yourself.

I'm a businessman. I work for business people. The kind of thing they say is: Now we've sold a lot of records, let's sell some more.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

If you're in business, all the content in the world will do you no good unless it leads to a sale.

If some musicians put half as much effort in to the business side as they do their outer look and appearances, they could be twice as far.

Credit card companies pay college students generously to stand outside dining halls, dorms, and academic buildings and encourage their fellow students to apply for credit cards.

In school I studied international business and marketing, so I've always been attracted to business.

I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment.

Studies of social games, puzzle games, and brain-training games have shown they have little effect on the brain despite often being marketed as improving memory and reaction speeds.

In a lot of movies, especially big studio ones, they're not constructed in any other way than to get people to like them and then tell their friends. It's a product.

The studio should not have released this film.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

There are two 'Snow White' movies coming out for the same reason that you remember back in the day there was 'Armageddon' and then 'Deep Impact.' You know, 'Andromeda Strain' and then 'Outbreak.' Like, all of those things. It's common because basically studios have no imagination in making the decisions.

Producers and studios know what sells. It's nice to be one of the guys that can help sell a movie by taking his shirt off.

When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.

Studios tend to approach popular actors because they want to grab eyeballs. When it comes to the south actors, this may work because they cater to a different kind of audience, and it might make a difference there. However, in the Hindi film space, having a famous name only works in specific cases.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.

No record company in the world would say, 'We're not promoting if you keep calling somebody a snitch.' They know what makes money. A record company would never be that stupid. Ever.