Quotes About Marketing

Cruelty could be designed-out. It's advertising is deficient.

The other great error in advertising is to expect more out of advertising than there is in it.

Advertising is not a luxury nor a debatable policy.

She could bully anyone into buying anything.

one of the jobs of advertising was to give the consumer rational reasons for their irrational purchases.

Everybody know, I don't do no promoting. I don't ever have to promote nothing, that's the beauty of Lil Wayne.

Even the most beautifully written, perfectly edited and well-designed books will fail if people aren't made aware of them!" ––Linda Radke, President of Five Star Publications, on the importance of public relations and marketing.

I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.

When you're writing for the Internet, you have the analytics, and you know that people are bailing every second. But various people kept reminding me that once people have bought a book, they're in. You don't have to be selling them on every page.

When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.

When you get your name out there in Las Vegas and New York, that boosts your brand even more.

A record co. is just a vehicle for public appearances.

The Tube is a vehicle for selling things, not for exploring ideas.

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.

If you make a strange, eccentric record - like the Velvet Underground's 'White Light/White Heat' - it takes on its own mood because it's less about a shrewd marketing plan; it's more about an individual emotion.

Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

If you want to make your business and your marketing memorable, then your marketing needs to tell a story.

At its heart, Product Launch Formula is made up of sequences, stories, and triggers.

Our product launches use a series of sequences—pre-prelaunch, the prelaunch, the launch, and the post-launch.

Opening a dialogue with your potential clients is an example of what I call "the shot across the bow," and it's a great way to start your prelaunch campaign.

Customers who want your product are better targets than customers who need your product. (Customers who need your product may not know it. They must be educated, persuaded. This takes time and money.

If it doesn't cost anything, you are the product.

The 1950s saw the introduction of Sugar Smacks, Sugar Smiles, Sugar Rice Krinkles, Sugar Crisp, Sugar Pops, Sugar Jets, Sugar Stars, Sugar Frosted Flakes, and Corn-Fetti, "a new kind of corn flakes with the magic sugar coat!"* Trix, which we all know is for kids, came on the market containing 46 percent sugar. Sugar Smacks clocked in at 55 percent.