Quotes About Marketing

running a business without marketing will kill it

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

Service Marketing delivers when great communication meets great service design.

Every corner of the public psyche is canvassed by some of the most talented citizens to see if the desire for some merchandisable product can be cultivated.

This is the copywriters task: not to create mass desire — but to channel and direct it.

I still remember the five points of salesmanship: attention, interest, conviction, desire and close.

We read advertisements... to discover and enlarge our desires.

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

The best marketing is education.

Advertising is only evil when it advertises evil things.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

I am always looking for ways to expand my brand.

Salman Khan has realized that if he markets himself and the product well, people will lap it up.

You want your film to be seen by the largest audience and stars help in facilitating that. Star-power does work.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

I get a lot of the time, 'We don't know how to market you,' or, 'You're too big.' Or, 'We have one of you already,'. But you don't have one of me already; you don't have a seven-foot, lovable guy. You don't have that.

I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.

I can sell a fight, make no mistake.

The marketing is just as important as the music, almost.

You can't believe your own marketing.

Marketing is for companies who have sucky products.

I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.

I went to school for marketing for one year before I dropped out of college to make music.

Books are my art. The movie is someone else's art. But it's great marketing for books.