Quotes About Marketing

I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

Booking.com has been very good at performance marketing. That's how we grew our business.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

For years people have approached me with great products but have had no way of marketing them.

We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.

A lot of people who are marketing to girls are going to where they are, not to where they ought to be.

When you don't have money for marketing, you explore alternate ways.

I'm a marketing guy.

Unless the schools provide our children with a vision of human possibility that enlightens and empowers them with knowledge and taste, they will simply play their role in someone else's marketing schemes. Unless they understand deeply the sources of our democracy, they will take it for granted and fail to exercise their rights and responsibilities.

Then they're always trying to sell you something. Everything is based on forcing people to buy. If you can't buy what they're selling, you're a zero in the system.

But I only said, "Terrifying data is now an industry in itself. Different firms compete to see how badly they can scare us.

Product development involves an incredible mix of disciplines, from designers to engineers and programmers, manufacturing, packaging, sales, marketing, and service.

But in the world of sales, if a company were to make the perfect product, any other company would have to change it—which would make it worse—in order to promote its own innovation, to show that it was different.

The debate is not useful. All groups are necessary. Customer research is a tradeoff: deep insights on real needs from a tiny set of people, versus broad, reliable purchasing data from a wide range and large number of people. We need both. Designers understand what people really need. Marketing understands what people actually buy. These are not the same things, which is why both approaches are required: marketing and design researchers should work together in complementary teams.

Customer research is a tradeoff: deep insights on real needs from a tiny set of people, versus broad, reliable purchasing data from a wide range and large number of people. We need both. Designers understand what people really need. Marketing understands what people actually buy. These are not the same things, which is why both approaches are required: marketing and design researchers should work together in complementary teams.

Attractive things do work better—their attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties. The three levels of processing lead to three corresponding forms of design: visceral, behavioral, and reflective. Each plays a critical role in human behavior, each an equally critical role in the design, marketing, and use of products.

But I'm a businessman, and I learned a lesson from that experience: good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

Good salesmanship is nothing more than maximizing the positive and minimizing the negative.

Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.

pretty websites don't sell things. Words sell things.

Never assume people understand how your brand can change their lives. Tell them.