Quotes About Marketing

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In advertising, not to be different is virtual suicide.

I warn you against believing that advertising is a science.

The most powerful element in advertising is the truth.

Many companies enter businesses planning to capture only a small percentage of the market. Such plans are not conservative; they are extremely dangerous. They are strategies for failure. The only good plans and the only good marketing programs are those aimed at dominance, backed by sufficient resources to achieve it, and executed with precision.

But for high-tech products (and many others) promotions can't change reality.

Marketing people know the corporate position so well that they automatically develop pricing strategies compatible with it rather than with market needs.

As stated before, I am always tempted to tell marketing people that "I would rather be different than better," knowing full well that if a product is truly different in some ways important to some customers, they will automatically perceive the product as better. Being different and offering customers features and services they cannot get anywhere else is one of the most important things a company can do.

Marketing's job is to design intangibles into the product and then to use them to make products unique.

An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for a lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skillfully marketed before it will actually shift people's perceptions and behavior.

I'm just an advertisement for a version of myself.

You never asked!" So many companies struggle with R&D because technology and marketing folks don't communicate. This was certainly the case at Honeywell. To address the problem, we mandated that technologists and marketers collaborate closely on R&D projects from the very beginning. We also created a company-wide, annual event, our Tech Symposium, that convened hundreds of technologists and marketing executives from around the world to collaborate and network.

Remember what Glenn Livingston says, "The name of the game, is to stay in the game, until you win the game." So dammit, market like crazy and start making offers. You will start winning and little victories will lead to huge pay days – you can take that to bank, literally.

The evangelical Church today, with some exceptions, is not very inspiring in this regard. It is not being heroic. It is exhibiting too little of the moral splendor that Christ calls it to exhibit. Much of it, instead, is replete with tricks, gadgets, gimmicks, and marketing ploys as it shamelessly adapts itself to our emptied-out, blinded, postmodern world.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

Influence: The Psychology of Persuasion

I didn't ever want Disney characters in EPCOT," said Jack Lindquist, who as vice president of marketing sold the idea to Card Walker. "The Magic Kingdom and EPCOT are two separate places. I thought characters should only be in the Magic Kingdom. My feeling was each park had to stand on its own, and if you could see Mickey Mouse in EPCOT, why would you go to the Magic Kingdom? I think, more importantly, you should create new icons for new parks.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

Good design is good business.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Ordinary people can spread good and bad information about brands faster than marketers.

Good-looking people attract other good-looking people, and we want to market to cool, good-looking people.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.