Quotes About Marketing

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

Nothing is quite honest that is not commercial, but not everything commercial is honest.

If you can't advertise yourself, what hope do you have of advertising anything else?

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

The essence of good advertising is not to inspire hope, but to create greed.

...instead it seems that business - like weight loss - is a subject wherein hope and fear inspire limitless gullibility.

Ever wonder about those people who spend $2 apiece on those little bottles of Evian water? Try spelling Evian backward.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass. The refill contained the antidote.

Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.

XM radio doesn't have commercials, so after about thirty minutes of listening to it, I'm like, "What should I buy?"

That woman in the shampoo commercial - she's happy. She's... she's too happy.

Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Wisdom of the Ages: "Look out Below!" Air Asia's catchy new advertising slogan.

The prettier the wine bottle, the higher the likelihood sorority girls will buy it.

Jobs' incredible skill was as a storyteller, a salesman. He could captivate our imaginations and reel us in. He was more P.T. Barnum than Thomas Edison.

In the factory we make cosmetics. In the store we sell hope.

The ability to sell is the number one skill in business. If you cannot sell, don't bother thinking about becoming a business owner.

Marketing is not about your agency winning awards. It's about your organization winning business.

The best way to sell yourself to others is first to sell the others to yourself.

If a vacuum cleaner salesman rings your front door, he will be selling HIMSELF first. The vacuum cleaner is secondary.

Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.