Quotes About Marketing

Tener un contrincante te proporciona también una fantástica historia para contar a tus clientes. Tener una opinión marcada te hace destacar. La gente se anima cuando hay pelea. Toman partido. Los ánimos se encienden. Y esa es una forma estupenda de hacerse ver.

Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists.

Todas las empresas tienen clientes. Las empresas con suerte tienen seguidores. Pero las más afortunadas de todas tienen audiencias. Tu audiencia puede convertirse en tu arma secreta.

Enseña y crearás un vínculo imposible de conseguir con las tácticas tradicionales de marketing.

So long as there's a jingle in your head, television isn't free.

The people in the advertising industry know very well that in order to sell things that people don't really need, they must convince them that those things will add something to how they see themselves or are seen by others; in other words, add something to their sense of self.

Twitter, to me, works if you're funny. Twitter doesn't work as a promotional tool unless you do it very, very, very occasionally.

email will attract way more referrals. Let's say, for example, you're working with Sony; the

John, Heard about you while looking up Marketing Directors for major hospitals and love your backstory - incredible that you work as a volunteer firefighter as well. I specialize in iOS development for the healthcare industry. Recently, we built an app for Johns Hopkins that has increased their patient happiness rating by 75% through an automated dashboard. Interested in improving your patient happiness at Baylor? Let me know and I'll send over some times to chat. Thanks, Alex

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

I know half the money I spend on advertising is wasted, but I can never find out which half.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

It's a difficult line to tread, where sometimes you go to the movies or you watch someone do publicity for movies or TV shows, and they do all the jokes that are good in the promotion of it, and you see the movie, and you're like, 'I kind of get it already. I'm not that psyched about it.'

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

I think a lot of people miss what I've done in the MMA world. How I was able to market and control the industry so that people wanted to watch my fights. If you look at the fights I've been involved in - in the SEG UFC, in Japan, for Zuffa and today, they have been fights that have turned companies around.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

Nobody watches commercials if you ask them. Nevertheless, they watch commercials.

One of my biggest disappointments is watching the trailer for the second 'Lord of the Rings' film and having Gandalf in it. Why? You know, he died in the first one, why give it away in the trailer just to try and sell a thousand more seats? It's daft.

A word about blue jeans, which, when I was growing up, were called dungarees, one of the more unfortunate marketing ideas of our time: Starting as a work garment for miners, the ubiquitous blue jeans became a staple of the counterculture starting when Brando wore them in 'On the Waterfront' and remained so through the anti-war protests of the '70s.

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it.

I have my own marketing company, Always Civil, where I help artists create their online identity. I have worked with Lil Wayne, Young Jeezy, Mary J. Blige, Pusha T - the list goes on.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.