Quotes About Marketing

It is true that the record company are always thinking of new ways to flog New Order to people.

By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

I don't have to pitch movies. I'm no good at it!

Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'

Sales went crazy when we made the pizza perfect.

Hype is supposed to overpromise and underdeliver, not overpromise and overdeliver. Usually, it doesn't deliver at all - it takes your money and keeps your pizza.

I've spent a lot of time trying to understand how all the big cosmetics companies get away with the placebo science and unscientific claims.

There's always been product placement in Bond movies.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

Plan the sale when you plan the ad.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

You had to have a great voice or talent as a musician before imaging or marketing plans came into play.

We all have to be dishes on a plate eventually, with the way we are marketed, but I have no intention of being a cheap Chinese all-you-can-eat buffet.

The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.

Working with Sprite is huge and one of the biggest platforms.

Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop.

Online advertising is display plus search.

From a commercial point of view, if Christmas did not exist it would be necessary to invent it.

If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.

I don't know marketing... clearly in engineering school you don't get much marketing training.