Quotes About Marketing

Rich people are almost always excellent promoters. They can are willing to promote their products, their services, and their ideas with passion and enthusiasm.

A famous author is a promoter who never quit.

You could write the best book in the world but if nobody knows about it, it is nothing

Indie authors write, design, sell. Like magic, skip one and you make must read vanish.

What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

Adolescence is a marketing tool.

Brands play in an exciting sandbox of symbolic meanings.

Make sure you test your brand story's recipe with whomever you're cooking it for.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Your brand story's "happily ever after" involves open wallets.

People think copywriters are obsessed with words. This isn't correct. The word should be 'infatuated' - it fits the context better.

Press Releases are spam

Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They'll trust you more. They'll respect you more. Even if they don't use your product, they can still be your fans.

When someone wants to demonstrate a new feature they're working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording of your screen that others can play back later as a movie. It can be used in several ways, including for presenting the latest sales figures or elaborating on a new marketing strategy.

Companies that live in such a zero-sum world don't "earn market share" from a competitor, they "conquer the market." They don't just serve their customers, they "capture" them. They "target" customers, employ a sales "force," hire "headhunters" to find new talent, pick their "battles," and make a "killing.

Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists.

Teach and you'll form a bond you just don't get from traditional marketing tactics.

You can't paint over a bad experience with good advertising or marketing.

But the most fortunate companies have audiences. An audience can be your secret weapon.

Ponte a buscar una audiencia para tu empresa desde el primer momento. Busca personas interesadas en lo que quieres decir. Y sé constante en la tarea.

Accounting is a department. Marketing isn't.

Scaring away new customers is worse than losing old customers.

Marketing is something everyone in your company is doing 24/7/365.

Métete en tu producto y en todo lo que le rodea: en cómo se vende, cómo lo apoyas, como lo argumentas y cómo lo comercializas. Tus competidores nunca podrán tener ese tú en su producto.