Quotes About Marketing

Families are struggling against a tide of junk information on junk food.

You cannot sell a blemished apple in the supermarket, but you can sell a tasteless one provided it is shiny, smooth, even, uniform and bright.

The metallic silver coating found on fast-food game cards.

Restaurants get you in with food to sell you liquor; religions get you in with belief to sell you rules.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

If you think cat food is for cats, how come it doesn't come in mouse flavor?

Velveeta: you can eat it - or wax your car with it!

The real food is not being advertised.

Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.

Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

The longest word in the english language is the one that follows the phrase, 'And now a word from our sponsor'.

The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.

To summarize the soy-food situation: soy companies produce about 25 billion pounds of meal and oil every year for your use, much of it federally subsidized, that they are eager to get you to buy.

This book exposes the ways in which food companies use political processes—entirely conventional and nearly always legal—to obtain government and professional support for the sale of their products. Its twofold purpose is to illuminate the extent to which the food industry determines what people eat and to generate much wider discussion of the food industry's marketing methods and use of the political system.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.

I take all the best parts of YouTube, Twitter, and Facebook, and combine them into a whole new service called Ã¢â'¬Â¦ YouTwit-face.

Heiniger's comment summed up the essence of "marketability." It is knowing what business you are really in and understanding the underlying perceptions that connect your product to the people it is being marketed

Part of knowing your product is knowing all the reasons someone might not want to buy it. Anticipate the reasons. State them clearly in your mind, spell them out on paper if necessary—and have an answer ready for each of them.

The best advice is to avoid foods with health claims on the label, or better yet avoid foods with labels in the first place.

Soda companies spent $30 million to oppose soda taxes in just four states in 2016. They also regularly take legal action21 to oppose warning labels, taxes, and more.

Not one man in a beer commercial has a beerbelly.