Quotes About Marketing

Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

As Regis Mckenna once said, the best marketing is education

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Content is the emotional and informational bridge between commerce and consumer.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.

You don't have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

No one ever pretended that shopping for anything is a rational experience. If it were, would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."

Because the guerilla tactic of directly leveraging the activities of our competition worked so well, we repeated it and made it one of our marketing strategies.

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

We have to stop marketing to people the way we hate to be marketed to.

There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey.

Cardenia gawked at Rachela I. "You're unbelievable." "I worked in marketing," Rachela I said. "Before I was a prophet. After, too, but we didn't call it that after that point.

I worked in marketing," Rachela I said. "Before I was a prophet. After, too, but we didn't call it that after that point.