Quotes About Marketing

We all want people to understand how our products can solve their problems so that they will make a purchase.

He was making potential customers burn too many mental calories to figure out how he was going to help them survive and thrive.

In fact, at StoryBrand we have a mantra: "If you confuse, you'll lose.

A brand is two words: the 'Promise' you telegraph, and the 'Experience' you deliver.

building a brand may be more important than building a business.

That woman can sell water to a drowning man.

Rick decided to publish it himself. To promote the book, he took a booth at a regional

When the shopping trolley was first invented, it was a complete failure - people were used to either carrying a basket around with them, or asking the grocer to fill their bag with their chosen items. The shoppers didn't seem to want to try this new method, so the inventor, Sylvan Goldman, hired dummy shoppers to walk around his store with trolleys, and had an employee offering one to patrons as they entered - and yet it still took a long time to catch on!

the only thing a marketing man can do is shine a brighter light on the stage.

Square wheels are hard to sell

After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.

TBWA works with Philip Morris

The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product.

Advertising is what happens on TV when people go to bathroom.

In just a few more years, the current homogenized 'voice' of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.…[C]ompanies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone."4

In an age when mass pleasures like television are becoming more feeble and homogeneous, the very act of discrimination becomes a form of protest. At a time when mass marketing of food produces a product so disgusting that it has to be wrapped in distracting gimmicks to be sold, the mere fact of paying attention to what you eat and drink and telling the truth about taste is a revolutionary act.

Professional sports is a business.

Yet I have come to distrust book jackets calculated to prick desire like a Bloomingdale's window, as if you could wear what you read.

The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.

It takes just one, he says over and over. You hear that all the time in this business. One big case, and you can retire. That's one reason lawyers do so many sleazy things, like full-color ads in the yellow pages, and billboards, and placards on city buses, and telephone solicitation. You hold your nose, ignore the stench of what you're doing, ignore the snubs and snobbery of big-firm lawyers, because it takes only one.

everything is carefully designed to make people crave the food that looks far more delicious on the walls than on the tables.

On the prow of the wagon, in an attempt to attract business among the Quarterites, Ignatius taped a sheet of Big Chief paper on which he had printed in crayon: TWELVE INCHES (12) OF PARADISE. So far no one had responded to its message.

thought you'd make Levy Pants nationwide.

Many a small thing has been made large by the right kind of advertising. MARK TWAIN