Quotes About Marketing

The first section of the website told our customers what their lives could look like if they purchased our product or service. Let's make the second section of our website speak to the current pain our customers are experiencing because they haven't bought our products yet.

In understanding how their customers wanted to feel, Starbucks took a product that Americans were used to paying fifty cents for (or drinking for almost free at home or at work) and were able to charge three or four dollars per cup. Starbucks customers are willing to pay more for their coffee because they sense greater value with each cup.

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If you have a clear message and no sales funnel, your business will not grow.

Brands that don't warn their customers about what could happen if they don't buy their products fail to answer the "so what" question every customer is secretly asking.

I'm talking about practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.

You will start with building curiosity for your business through a one-liner and website wireframe.

For example, if we own a house-painting business, our customer's external problem might be an unsightly home. The internal problem, however, may involve a sense of embarrassment about having the ugliest home on the street. Knowing this, our marketing could offer "Paint That Will Make Your Neighbors Jealous.

Then you will take your customer through the enlightenment phase by creating lead generators and nurture emails.

Each step of the plan should have a few words that discuss the benefits for the customer.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

If you want J. J. and I to take you through the Marketing Made Simple Checklist in video format, visit BusinessMadeSimple.com and register for our very inexpensive online platform. Use the code "Marketing" to get a buy-one-gift-one offer, allowing you and your entire team to use the platform for half the cost.

The reality is when we try to sell passively, we communicate a lack of belief in our product.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

brand that positions itself as the hero is destined to lose.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Always position your customer as the hero and your brand as the guide. Always.

Not having a marketing plan cost me millions of dollars, serious international influence, and the chance to accomplish at least some of my dreams. Don't get me wrong. Things have turned out okay, but the only reason things worked out is because I executed this plan.

Stating the Problem Adds Value to Your Products

At our workshops, I teach that in a story there must always be pain and conflict, and yet when we talk about painful things in our marketing it can feel a little heavy. But don't be tricked into telling a boring story.

Your website needs to include words that sell.

The biggest mistake clients make when it comes to websites is making them too complicated. Most businesses need a website that serves a single purpose: it creates sales.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. The world revolves around us, regardless

Creating sales may not be the main reason you are in business, but it is the main reason you will stay in business.