Quotes About Marketing

Your website should be a sales machine.

Your website is not a place for you to celebrate yourself. Your website is a place where you sell your customer a product that solves their problem and makes their lives better.

1.    Created a BrandScript. I should have clarified my message.         2.    Created a one-liner. I should have distilled that message into a single sentence.         3.    Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

Five Types of Lead Generators for All Types of Businesses

Many potential customers will simply scroll down to the video section without reading much of anything. For this reason, your video simply needs to repeat what's already been said.

4.  Free Samples:

The first project I'd like you to BrandScript is the one that represents your overall brand. Next you'll want to create a BrandScript for each division of your company, and after that, each product within each division. If you like, you can even create a BrandScript for each segment of your customer base. The uses of a StoryBrand BrandScript are endless.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

Remember, words on a website sell products. It's great if the site is beautiful, but without the right words, the site won't sell anything.

And remember: simple, clear messages that are relevant to your customers result in sales.

There should be a "Buy Now" button in the top right corner of your website, and it shouldn't be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page.

Most of us ask people to buy our products the way a shy, young boy might ask a girl to go on a date.

Section 3: The Value Proposition

What we think we are saying to our customers and what our customers actually hear are two different things. And customers make buying decisions not based on what we say but on what they hear.

Again, to create a BrandScript you can save, edit, and come back to over and over, go to mystorybrand.com.

Why? Because she stated the problem she solves before she stated the solution (her service.)

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.

ROADMAP TASK THREE: CREATE AN AUTOMATED E-MAIL DRIP CAMPAIGN

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

A typical nurturing campaign may have an e-mail going out once each week, and the order might look like this: E-mail #1: Nurturing e-mail E-mail #2: Nurturing e-mail E-mail #3: Nurturing e-mail E-mail #4: Sales e-mail with a call to action

So what's the difference between a nurturing e-mail and an e-mail with an offer and call to action?

blob of a desire that is so vague, potential customers can't figure out why they need it in the first place.