Quotes About Marketing

classical musicians are now as subject to marketing principles as any other performers.

After years of working on the periphery of the fashion industry, she had come to realize the whole thing was an underhanded attempt to force women to keep buying clothes. Fast fashion had taken over. Topshop, H&M, Primark. What was in would be out in a month.

I have to declare in all candor that no one interested in being published in our time can afford to be so naive as to believe that a book will make it merely because it's good.

Pornography is supposed to arouse sexual desires. If pornography is a crime, when will they arrest makers of perfume?

They have convinced their customers that the entire shopping experience is an orgy of bargain hunting, and go out of their way to reinforce that image.

Ask any Ferrari, Porsche or Ray-Ban salesperson about their average customer and you will very likely hear that he is not, as the adverts would have us believe, a virile young footballer with shiny hair, a rippling six pack and a trouser pouch like a new punch bag. He is, in fact, a middle-aged bloke wearing more chins than he started life with and carrying the clear evidence of forty years of beer and pies slung across his midriff.

À ce stade tardif de l'histoire, tout n'était que marketing. Les universités étaient contraintes de développer leur marque. Toute action charitable devait battre tambour. Les amitiés se mesuraient en partages, en likes, en liens. Poètes et prêtres, philosophes et pères de jeunes enfants : nous étions tous engagés dans un business total et sans fins.

What if we promoted, like, Adidas shoes?" Percy wondered. "Would that make Nike mad enough to show up?

The power of publicity is more important than advertising.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Advertising has annihilated the power of the most powerful adjectives.

The sexuality is being sold to the artists as power when in fact it's not; it's a way of hypnotizing their audience.

In today's world, America's soft power is commonly thought to reside in the global popularity of Hollywood movies, Coca-Cola, McDonald's and Starbucks.

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Advertising becomes a dialogue that becomes an invitation to a relationship.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

Many people like myself who teach marketing start the course by saying, 'We're not about manipulating consumers, we're about discovering needs and meeting them,' " said Eric Johnson of Columbia University. "And then, if you're in the field awhile, you realize, yes, we can manipulate consumers.

It was like pulling the strings on a marionette. Huber and Puto found they could make the students want one beer or the other, just by adding a third choice that few or no one wanted.

The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Like many very rich people, Ford did not have to sell himself; Iacocca knew no other way. "He had a lot of ability," Ford later said of Iacocca. "Unfortunately his ability lies ninety-nine percent in sales. But it isn't only in selling cars—it's selling everything.

was built with London's Docklands in mind and marketed as an "urban village," but has failed to

Nobody cares about your products (Except You)