Quotes About Marketing

Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.

When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.

Tweaking bad Web content is just putting lipstick on a pig.

A buyer persona profile is a short biography of the typical customer, not just a job description but a person description," says Adele Revella,

In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don't realize that they have a much better option—they can tell their story directly to an interested market.

there were 6.8 billion mobile subscriptions at the end of 2013—that's 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush. So it's no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.

In PR, it's not about clip books. It's about reaching our buyers.

Organize your marketing team in this way: You want someone responsible for "getting found" (filling the top of your funnel), someone responsible for "converting" the folks who are getting pulled in, and someone responsible for "analyzing" the numbers and helping you make better decisions.

Advertising is only evil when it advertises evil things.

A good advertisement is one which sells the product without drawing attention to itself.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

I do not regard advertising as entertainment or an art form, but as a medium of information.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Advertising reflects the mores of society, but it does not influence them.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

The consumer isn't a moron. She is your wife.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many

Truth Tell the truth, but make the truth fascinating.