Quotes About Marketing

It follows that your advertising should consistently project the same image, year after year. This is difficult to achieve, because there are always forces at work to change the advertising

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers

Research shows that the readership of an advertisement does not decline when it is run several times in the same magazine. Readership remains at the same level throughout at least four repetitions.

If it doesn't sell, it isn't creative.

Committees can criticize advertisements, but they should never be allowed to create them.

The consumer isn't a moron. She is your wife.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.

It isn't the whiskey they choose, it's the image.

The headlines which work best are those which promise the reader a benefit

Sound an alarm! Advertising, not deals, builds brands.

Only amateurs use short copy.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

Il marketing è troppo importante per essere lasciato al dipartimento marketing.

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The United States was a cesspool of egotistical, entitled children, but Texans took it to the next level. Incredibly arrogant, not only believing in their superiority but branding and marketing it to the world. Texas's love of God, guns, and giant pickup trucks was in effect a celebration of the primary sources of the problems in the world today.

Capitalism implies and induces insecurity, which is constantly being exploited, of course, by all sorts of people selling things.

It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.

Corporate advertising is simply expensive lying dressed up as brainwashing

An entrepreneur sells his thoughts and ideas as a packaged product.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Many a small thing has been made large by the right kind of advertising.

Once you have identified and confirmed that four to six people agree to endorse you, I advise you to write the reference statements yourself! Athletes and celebrities do not write the advertisements for the products and services they endorse. And your "endorsers" should not write the advertisements for you, either! I suggest you write the testimonial and then send it to your references so they can review the statement and make whatever edits they may want to make.