Quotes About Marketing

What Applebee's was proposing was like Rick Bayless's endorsement of a line of chicken sandwiches for Burger King

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

There is no possible justification or excuse for marketing dangerous weapons to children as if they were toys.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Who were the biggest acts in the world in 1987? Guns N' Roses and Metallica. I shamelessly pandered to surfers and skateboarders, and in pictures from then, you'll see Slash and those guys wearing N.W.A stuff. If they thought it was cool, people in Kansas and Wyoming would buy it. That's how we broached the subject.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.

At one of the first science fiction conventions I ever went to, I saw a guy wearing a sandwich board promoting his book. Count me out of that one.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

When Lady Gaga wears a meat dress, it's meant to be controversial, but then it turns into money, and it's all fine.

The power of Bollywood is undeniable. When a celebrity wears your clothes, it sells out - stars here can make you a household name.

Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.

I ordered a Kindle 2 from Amazon. How could I not? There were banner ads for it all over the Web. Whenever I went to the Amazon Web site, I was urged to buy one.

The upfront spend to build trial, authentic reviews, web traffic, and passion for your product is far less expensive than paying tens of thousands of dollars for a one-time activation with an 'of the moment' star.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

Flickr was designed partly to market itself. There are a lot features, in place early on, that let people take their photo, upload it to Flickr and post them elsewhere, on their own Web site or their blog, which meant a lot of incoming links.

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

The Web isn't an electronic storefront to do business in the old way. The Web is the business.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.