Quotes About Marketing

I don't credit diet pills for my weight loss. I would never flog any 'weight-loss' supplement.

I would welcome sitting for a year. Being able to experience what the NFL is like, settling into a new city. You get a house situated, there's marketing, there's stuff going on you're not used to. Being able to have a year to learn the offense, learn the speed of the game, and coming out in Year 2, you could focus all on football.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The only time that I really go on Twitter is to promote, because what sucks is there's some weird trolling going around. Even if you are well-intentioned, there's some mean people behind a keyboard.

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

Environmentally friendly business practices have long been mainstream, particularly when they create a brand advantage, as with organic foods.

I never want to predict the relationship between music and advertising.

That is the one single word that the food industry hates: 'addiction.' They much prefer words like 'crave-ability' and 'allure.'

When you have premium brands, you have to have the right balance of communicating all of your values.

I'm not going to present myself one way all the time just because it will make me sell best.

There's no reason to feel embarrassed about presenting your product or service if it solves a problem.

Vicente Fox beat the PRI by gambling on a simple formula: Marketing + Money = Presidency.

People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: The image is everything.

I don't believe in naming clients to get press. I hated it when I was a couture client. If the dresses don't sell themselves, there is something wrong.

People say it's really the press who create those soundbites about fashion. That's what sells magazines and clothes.

It's hard for me to get interested in stories that ignore death, which is what American marketing culture would like to do: pretend that death doesn't exist, that you can buy immortality; just buy these products, and you'll be forever young and happy.

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

I was a pretty good coach and working with marketing was like coaching.

Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.

Money coming in says I've made the right marketing decisions.

You need to define yourself in the marketplace.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.