Quotes About Marketing

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

Given the findings that television viewers enjoy violent and nonviolent programs equally (or enjoy nonviolent more than violent), how is it that media executives still follow the mantra "violence sells"? The answer: because violence brings a larger viewership

I think it is essential to promote your work, since there are over 100,000 books published each year, and readers can fall in love with books they've never heard about.

Brilliant minds around the world are working to enhance the addictive properties of numerous products.

The manner in which marketing addresses women tells us a great deal about what women are actually motivated by when they think men aren't watching. Consider the endless numbers of advertising campaigns and pieces in women's magazines dedicated to motifs like 'Make him drool'.

You can tell the ideas of a nation by it's advertisements.

Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.

More broadly, it's the place where people who really love stuff go to express that love, and where people who want to sell them stuff try desperately to woo them.

Living in an age of advertisement, we are perpetually disillusioned.

Advertising is the life of trade.

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

Life is never quite like the brochure.

I don't think people buy technology products because of the personalities of the people behind them.

In an effort to increase sales, food manufacturers engineer processed foods that are sweet, salty, and fatty, all flavors the body naturally craves.

nevertheless pleaded guilty to criminal charges and paid a $3 billion fine for promoting its antidepressants for unapproved uses and failing to report safety data about a top diabetes drug. It was the largest settlement recorded involving a pharmaceutical company. The agreement also included civil penalties for improper marketing of a half-dozen

Somewhere along the way I told myself to be confident. Sell yourself, Sarah Jane. Like Mr. Walter Chalmers sells his bitters.

Every dollar you spend on training saves you two dollars on advertising.

As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing.

The truth is, we have this idea that late night is about creativity and being cool, but that's not our job. Our job is to get as many people watching the commercials in between our show. That's the reality of it.

Peace might sell, but who's buying?

Costumes and scenery alone will not attract audiences.

Think about how record companies put together new pop bands: they do market research, they pick the kinds of faces that match, and then they market the band by advertising it to the most favorable demographic. New political parties now operate like that: you can bundle together issues, repackage them, and then market them, using exactly the same kind of targeted messaging—based on exactly the same kind of market research—that you know has worked in other places.

Double your pleasure, double your fun with . . . Doublemint, Doublemint, Doublemint gum.

It's very important that your work reaches people and it is marketed professionally and guarded well against piracy. For all of those reasons, I take into account the credibility of the team I work with.