Quotes About Marketing

There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance.

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

You can't compare my background to the Gracies', not only in technique, but in terms of business and marketing.

A producer is bound to market his product with innovative gimmicks and quirky selling techniques, but distributors and exhibitors should not fall prey to it. Don't buy a film for exorbitant price and crib about losses post the film's release.

There's no special technological wizardry involved in what Groupon does.

As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

Teens are the target demographic for everything in pop culture.

Why is everyone so obsessed with attracting the young? The Telegraph, Radio 4 - everyone wants a younger audience when everyone knows the population is getting older and older, and that older people have more dosh than young people.

I don't think the government is out to get me or help someone else get me but it wouldn't surprise me if they were out to sell me something or help someone else sell me something. I mean, why else would the Census Bureau want to know my telephone number?

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

You can tell the ideals of a nation by its advertising.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Telling lies does not work in advertising.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.

Financial capital - the wherewithal for mass marketing - has steadily replaced social capital - that is, grassroots citizen networks - as the coin of the realm.

Everyone wants a single, simple solution," he said, now finishing his last few chips. "One weird trick to lose belly fat. I've never clicked on it, but I understand the appeal.

Although advertising began in the late nineteenth century with the development of the first branded products, its true explosion came in the 1920s, when it became increasingly tied to the newly invented radio.

The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a Hawaiian shirt, and a straw hat with beer-can openers dangling from it, clutching fistfuls of dollars.

I have mentioned before that financial intelligence is a synergy of accounting, investing, marketing, and law.

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