Quotes About Marketing

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

I firmly believe brand stories are complex and multilayer.

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.

I always felt that Nano should have been marketed towards the owner of a two-wheeler because it was conceived giving the people who rode on two wheels with the whole family an all-weather safe form of affordable transportation, not the cheapest.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

I'd do another Cortana advert, I don't see why not.

I think romantic comedies in general are marketed towards women, and I think men are half the romance, so why not have some that are truly from a male point of view.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

A film can reach only the places which the distributor has promised you. Several films are not released internationally, and Web has that wide reach.

That's the biggest problem with boxing in the United States. They do not promote it like they used to, when it used to be Howard Cosell and they showed it on 'Wide World of Sports.' Everybody knew all the fighters. Everybody was looking forward to the year when the Olympics came on.

Although we were The Spice Girls of 1984 in Europe, My work has never been widely promoted in the U.S.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting.

Buying a banner, you have no control whether ten different people see your ad once, or one person sees it ten times.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

I do mostly comedy, and it tends to be a subtler comedy. But I think that probably lends itself well to commercials.

A movie studio has to answer to a marketing department, and to shareholders, to ensure the broadest audience possible for its product; it tends to err on the side of caution as a result.