Quotes About Marketing

Isn't it funny - why is it called a tennis bracelet? It doesn't seem very tennis, does it?

Tennis is more commercial these days.

These girls play tennis first and foremost, the fact that many of them are very glamorous is a major bonus for any promoter.

It is hard to compete with other sports. Badminton is a sport which, when compared with football and tennis, still needs promotion.

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

I didn't even think demographics until I got to ABC. They were the first to go for 18-to-49. But, at CBS, it was just, 'Let's get 'em in the tent.'

It's a business, and I'm a product. Terrible, isn't it?

Seriously, though, I think the only musical term that's ever put a bee in my bonnet is 'shred.' I tried to peddle the term 'Terrifying Guitar' to the world, but it just didn't stick. Now we've got 'shred.'

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

We are the first to ever publicly advertise we don't test on animals.

Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked.

'Serial Mom' tested really well when we finally got with the right audience. But they would go to some shopping mall in a deep, deep suburban L.A. neighborhood where they knew people would hate, and they just wanted to spend money to prove that people wouldn't like it. The movie was not a success when it came out.

I was great at testing products at 20,000 feet, but talking them up to buyers? No, not really.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human.

If your marketing is good but your product is bad, then that means your marketing is bad, too.

Our ability to connect with customers is harder than ever. Carla and Robert show why marketing is no longer 'business as usual,' and it's time that marketing took a broader and more strategic role in leading the charge." —Kathy Button Bell, Chief Marketing Officer, Emerson

Magnum condoms are a marketing gimmick, because what guy is going to admit he doesn't require them? "No thanks. They're so big on me, I need to use a twist tie."

This is now my go-to strategy for member retention and acquisition. Create an on-boarding product that delivers a member transformation. Then market that new member on-boarding system as a bonus that increases sales conversions on the front end.

Marketing is the price you pay for being unremarkable.

This supports what advertisers have been saying for years: "The more facts you tell, the more you sell., ,7

The profit motive, commercialism, public relations, marketing, and advertising—all defining features of contemporary corporate capitalism—are foundational to any assessment of how the Internet has developed and is likely to develop. Any attempt to make sense of democracy divorced from its relationship to capitalism is dubious.

Now, once a business gets a customer into its store, it wants to keep that customer and get that customer to buy multiple products, and that's when the psychiatric "drug trap" kicks in.