Quotes About Marketing

You can't tell me the success of Kevin Bacon isn't somehow tied to his name. You're not going out to see a Kevin Hot-Dog movie.

The Package is the Product, onomatopoeticized

ABDOMEN, n. [1.] The temple of the god Stomach, in whose worship, with sacrificial rights, all true men engage. From women this ancient faith commands but a stammering assent. They sometimes minister at the altar in a half-hearted and ineffective way, but true reverence for the one deity that men really adore they know not. If woman had a free hand in the world's marketing the race would become graminivorous. [2.] A shrine enclosing the object.

For years, people defined branding as the process of creating an ad campaign or marketing program that conveyed a desirable image to the public. That's fine as far as it goes and these efforts can certainly help the brand. But they don't amount to much when compared to the power of how people actually experience your company. That's your brand.

The sound of an English accent distracted her and lifted her spirits. She associated English accents with singing teapots, schools for witchcraft, and the science of deduction. This wasn't, she knew, terribly sophisticated of her, but she had no real guilt about it. She felt the English were themselves to blame for her feelings. They had spent a century relentlessly marketing their detectives and wizards and nannies, and they had to live with the results.

She felt the English were themselves to blame for her feelings. They had spent a century relentlessly marketing their detectives and wizards and nannies, and they had to live with the results. Her

She associated English accents with singing teapots, schools for witchcraft, and the science of deduction. This wasn't, she knew, terribly sophisticated of her, but she had no real guilt about it. She felt the English were themselves to blame for her feelings. They had spent a century relentlessly marketing their detectives and wizards and nannies, and they had to live with the results.

Political bias is less insidious in modern media than economic bias— in which news is just another kind of marketing, as packaged and focus-group tested as politics and music and dish soap.

Content is not only King, it's Ka-Ching

Every time you make any sort of change to your ads, you must track the results.

When they talk among themselves, advertising people have been admitting since the 1920s that their job is to make people feel inadequate—and then offer their product as the solution to the sense of inadequacy they have created.

Silicon Valley sells itself by articulating "a big, lofty goal—connecting everyone in the world, or whatever it is. But when you're actually doing the day-to-day work, it's about increasing user numbers.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

Life's a pitch, and then you buy.

Advertising is the art of making whole lies out of half truths.

At Paul Masson, we will sell no wine before its time.

Foster's–Australian for beer.

Persil washes whiter–and it shows.

Brylcreem–A little dab'll do ya.

See what brown can do for you.

Intel inside.

Almost two hundred thousand books are published in the UK every year and although some of them will have the advantage of a well-known author attached, the vast majority have just two or three words on a surface measuring no more than six by nine inches to sell themselves. Titles have to be short, smart and meaningful, easy to read, easy to remember and original. That's asking a lot.

For Infiniti, the global coverage that Formula One provides is second only to the Olympics.

Puma does a really good job with its athletes and providing what we want.