Quotes About Marketing

Why is there such passion for any sort of gossipy, provocative sensual stuff? It sells!

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

What seems not yet to have been sufficiently explored is the emancipating potential of the discursive form of psychoanalysis in politics as a counterpoint of marketing.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

With consumers having ever more choice, corporations must invest more and more in courting public opinion.

I still don't have a publicist. If I'm in a film, you have an obligation to promote it, I'll do as much as I can.

I have people introducing themselves to me: 'I am your publicist; what can I do for you?' But I have never learned how to use a publicist.

Buzz and the right publicist are not only important but crucial in show business.

If anyone can crack the publicity nut and figure out how to not come across hammy and contrived, I'd love to talk to them.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

There are very few good ways to get publicity for a dictionary.

I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.

I'm the master at publicity.

It is worth asking if advertisements are ever an effective counter against negative publicity. International experience shows that it depends on the issue.

When newspapers started to publish the box office scores of movies, I was horrified. Those results are totally fake because they never include the promotion budget.

Often it's the case that we have to do a lot of exploration and marketing of the material we publish ourselves to get a big political impact for it.

My stuff gets published in some countries as fiction and in some countries as fantasy. It's just where they think it will do best in the bookshops.

Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

One of the biggest differences between you and a traditionally published author is that a self-pubbed author is responsible for everything. Not just writing the book - but cover design, editing, producing, distribution, and publicity as well.

No, my publisher has always done the marketing.

As a publisher, you have no direct relationship with advertisers.

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.