Quotes About Marketing

With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

A publisher - and I write as one - does far more than print and sell a book. It selects, nurtures, positions and promotes the writer's work.

When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then it just feels like, what is the benefit of having a publisher?

Advertising's always been a considerable pressure on publishers.

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.

Publishers like a good buzz, and negative responses sell books just as well as positive ones.

With the big publishers, they publish 50 books and promote five.

Publishers should use the paperback side to leverage the ebook side.

Publishing is a business. Writing may be art, but publishing, when all is said and done, comes down to dollars.

There's a lot more to publishing a book than writing it and slapping a cover on it.

Publishing in a way doesn't have a lot to do with writing, and writing doesn't have a lot to do with publishing.

Publishing for me is a business, not an ideology.

I used to read music books when I was 13. My mom was working at a library. She's a librarian. I would get my mom to check out any kind of books that had anything to do with the music industry. I read a lot about royalities, publishing, marketing, stuff like that.

I've always called Puff like the greatest promotion person in this world - for himself and for his artists - better than anybody I've ever seen in my life.

There are films where the promos reveal all the punches and when you go to watch the film you feel like having seen it all. Such films don't last after a good opening.

Staymakers and fashion designers have always wanted us to purchase new clothes, so they change their output year on year - we feel out of date, and feel that itch to buy.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

The purpose of a business is to create a customer.

I hope that, in the future, data is used to empower people and not just for marketing purposes.

I didn't and don't go to Internet for any business purposes. The book sales for me by this point are way beyond any influence I might have, positively, or others might have, negatively.

I understand it for marketing purposes, but I've always hated defining myself with a genre. Nothing feels broad enough.

It's alright to make an actor sing if the director already has an ideal sequence in his film. But I am totally against bringing in actors to sing in every film without any context and just for marketing purposes.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.