Quotes About Marketing

The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.

In the era of Venus Williams, girliness and goo isn't the way to every woman's heart. Yet publishers presume that women only buy a book that looks soft and that appears to be all about women, even if it isn't. Yet women, unlike men, buy books by and about both sexes.

Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.

It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive.

A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of 'curb appeal.' Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.

Talking nice about sun and wind and green jobs is just greenwash.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

One of the nice things about publishing with Amazon is that the window for marketing is much longer than with a traditional publisher because these titles are not coming off of shelves.

A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.

The more books there are on shelves, the more will be sold. Once you get to the level of The Secret and have 40-100 copies in many stores, managers have almost no choice but to put them in prime real estate like front-of-store, end caps, or front window.

Store windows are like landing pages on the website.

The wine business is intense. It's not just bottle it and sell it. It's really a process.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

In the wine world, crusaders would have wine consumers believe that the only wines of merit are something completely indefinable but which they call 'authentic' or 'natural.'

The tea party movement has challenged the GOP to get back on track or risk losing its grip on the right wing. It's reminded Democrats that a slick marketing campaign coupled with paid activism isn't the same as a groundswell of real change, and the reason that Democrats are so hostile towards it is because they've never before encountered it.

Many past products advertised in old publications can be profitably promoted all over again. Sometimes, just by giving them a new twist or modern application, you'll hit a real winner.

Let me tell you something... If you're anybody - not just me, but anybody - and you can put an oven that doesn't work at all on eBay and sign your name on it and sell it for 1200 bucks, and somebody will drive from Seattle to Dallas, Texas, to get it, that's pretty cool.

Textbook publishers don't even bother to advertise at their conventions.

That 'who's the sexiest' business is a crock that the media cooked up to sell magazines, so while I say thank you very much, I don't put much stock in it.

I never hated Ronda. She's always talked about me; she did that to promote herself because when she started, nobody knew her, and she talked about me for people to know who she is. And she opened the doors for women's MMA.