Quotes About Marketing

I remember thinking: 'Why is Jim's face so big?' on the cover of our first album, 'The Doors.' Probably because it wouldn't have sold a lot of copies if it were my face!

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

The most important thing is to recognize how important it is to market yourself and make connections.

Pictures can be devastating. Who allowed John Kerry to get himself photographed windsurfing in a flowered swimsuit? Anyone in the real world in that operation?

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Well, that's the secret of commerciality, a simple style and you stick with it.

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.

We're so surrounded by so much of this marketing and just being told on a regular basis that you have to like this, you will go here, you want this. I found that to me that fit perfectly into what a theme park of dinosaur would be about.

How do you take a medium seriously when it is so laced with high decibel reminders to run right out to your supermarket, your drug store, your friendly car dealer, your favorite department store and buy.... That's the twentieth century marching song — buy!

Half the battle is selling music, not singing it. It's the image, not what you sing.

Whenever you see the words "fat free" or "low-fat," think of the words "chemical shit storm.

It's All Invented A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying, SITUATION HOPELESS STOP NO ONE WEARS SHOES The other writes back triumphantly, GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES

Come inside," it says, "for CD's, VIDEO's, DVD's, and BOOK's.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

There is a place for hyperbole and I believe it's the back jacket of books

that "television advertisements would be most effective if the visual display created repetitive vertical movement of the television viewers' heads

They believed that it was a mistake to separate product development from marketing, as most of their contemporaries did, because to them the two were indistinguishable: the object that sold best was the one that sold itself.

Reaching the consumer with the message is not the hard part of direct marketing. What is difficult is getting consumers to stop, read the advertisement, remember it, and then act on it.

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.