Quotes About Marketing

I did one print ad and thoroughly disliked the experience.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

If there is going to be any meaningful sales, it's going to be through word of mouth and people recommending it to their book club and then a thousand more book clubs do it, and then you get into real sales numbers.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

We can't all be investigating non-coding DNA," I said, feeling an upsurge of gastric acid. "Some of us have to sell bullshit self-improvement courses

Every experience you give a journalist or potential customer must explain why you are different and incorporate a clear call to action.

A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?

The internet is 95 percent porn and spam

It's simple,' Kat told them. 'You bombard them with images of what they ought to be, and you make them feel grotty for being the way they are. You're working with the gap between reality and perception. That's why you have to hit them with something new, something they've never seen before, something they aren't. Nothing sells like anxiety.

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

True advocacy is born from culture, not technology or marketing.

There are only two industries that refer to their customers as 'users'.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

The CMO is expected to spend more on technology than the CIO by 2017.

With technology today, companies are less in control of their brand

I don't think people buy technology products because of the personalities of the people behind them.

Those who stop marketing to save money are like those who stop a clock to save time.

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

If you really think about it, when watching television, you have product placement all the time.

The man who stops advertising to save money is like the man who stops the clock to save time.

More than half your marketing time should be devoted to your existing customers.

The economic and marketing forces of modern society have engineered an environment… that maximize[s] consumption at the long-term cost of well-being