Quotes About Marketing

The economic and marketing forces of modern society have engineered an environment… that maximize[s] consumption at the long-term cost of well-being," a study in the Journal of Affective Disorders concluded in 2012. "In effect, humans have dragged a body with a long hominid history into an overfed, malnourished, sedentary, sunlight-deficient, sleep-deprived, competitive, inequitable, and socially-isolating environment with dire consequences.

Don't find customers for your products, find products for your customers.

We drink the can, not the beverage.

Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.

The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one. Seth Godin

All marketers are storytellers. Only the losers are liars.

Marketing is too important to be left to the marketing department." David Packard

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don't have enough time and money to build a brand for everyone. You can't. Don't try. Be specific. Be very specific.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread.

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.

Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.

Selling is about a transference of emotion, not a presentation of facts.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread.

Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

Permission Marketing Is Anticipated, Personal, Relevant

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone.

Marketing is one of our greatest callings. It's the work of positive change.

Marketing is the generous act of helping someone solve a problem. Their problem.

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.

One day, I'd like to write a book about the worst ads ever run, but my fear is that it would be too long.

Key fact: in 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it's pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.