Quotes About Marketing

Writing a book is like giving birth. Marketing a book is like giving birth in the 12th century.

SEO is all about catching buyers when they are already in the purchase process

Do you really have a business without being able to reach and motivate a customer?

LinkedIn is 277 percent more effective for lead generation than Facebook and Twitter combined.

marketing strategy is a clear explanation of how you're going to get there, not where or what "there" is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.

Marketing must improve its relationship building and sales must get better at message building and delivery.

Few people at the beginning of the ninteenth century needed an adman to tell them what they wanted.

Imagine if the pension funds and endowments that own much of the equity in our financial services companies demanded that those companies revisit the way mortgages were marketed to those without adequate skills to understand the products they were being sold. Management would have to change the way things were done.

trying to peddle its pots and pans at the door of this house.

An advertising agency is 85 percent confusion and 15 percent commission.

Buying reviews of ebooks that include downloads is a well-known way to 'juice' an ebook's sales rank and attract new readers.

You gotta do a lot more than rap. Rap is not just rap. If you don't have an image, you're not capturing nobody's attention.

If you a rapper, attention can turn into money.

It's so rare when marketing and press doesn't ruin your movie.

As a director, my job is, and always has been, divided into a number of things: dealing with the crew, the money and the studio, and the marketing and publicity. These are all different jobs that have to be learned and done as well as possible. The celebrity part rarely touches a director.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

You need an R rating because without one, you can't advertise and the film won't get shown.

Football is so popular, people know they can sell their story in a newspaper form or a rating on TV, so they use football because what they are more about is the business of, you know, selling newspapers or seeing commercial time on TV.

As the ratings go up, so does advertising revenue.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Publicity ultimately means bigger ratings.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

In some respects, the video-game business is a lot like the razor business, which follows a simple model: Give away the razor, gouge 'em on the price of the blades.