Quotes About Marketing

Being the first to do something like this also registers a lot of attention that the line might not have gotten if all four books had just appeared from one company.

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.

I think the UFC's done a great job of building the brand, building the UFC, building MMA.

Local businesses have never had a great way to get customers in the door.

Everything is so aggressively marketed at every age: if you're not in Baby Gap, you're not cool. That's how everybody's grown up, so they don't even know it could be another way.

My company Independent Ideas worked with Gucci on a special edition Fiat 500.

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

Growth hacking is the future of marketing. It has to be.

It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth.

Do not be swayed by glowing testimonials and fancy brochures.

In search of good ideas, I started to see that marketing underlies everything in modern human culture in the same way that evolution underlies everything in human nature.

The common denominator in business marketing, political democracy, and religious reform is the transfer of power from service providers to service consumers.

Milk-substitute manufacturers have worked very hard for almost a century to convince women that they are not mammals and have no business breast-feeding.

If a man smiles all the time, he's probably selling something that doesn't work.

You can take and nail two sticks together like they've never been nailed together before and some fool will buy it.

Cigarette companies market heavily to young people. They need young customers because their product kills the older ones. It is the only product that, if used as intended, kills the consumer.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

Advertising is the 'wonder' in Wonder Bread.

That's a battle we are always fighting whenever we cut trailers or promos for films. We always wonder how much to say, and every filmmaker wants to say the minimum. You don't want to reveal your film and ruin the viewing experience.

In the issue war in Iraq, it was very clear to me that the policies that were being espoused by neoconservatives were totally devoid of substance - but they marketed it wonderfully.

You have to determine what you are and send the messages out to people, like, 'Hey, I'm a screenwriter - look at this.' You can't sit around, wondering why people aren't calling and asking about my writing.

A-list stars go to Comic-Con to woo the nerd demographic.

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'