Quotes About Marketing

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

And it's all just from word of mouth. No big marketing. That means the folk who come to the gigs are there 'cause they love their tunes. That means it's real.

In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.

Happiness, as a word, has become sort of equated with these smiling images on television, selling some nice cream or food product or something. It's seen a bit as being a stupid consumer.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

Success of a film released through DTH depends on word-of-mouth publicity.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Films that score very high with test audiences generally tend to not be so great. But, there's a lot of money involved in making movies, and it's a way for people to reassure themselves, who have spent money, and it's also a way to work out how to market a movie.

I think skilled salesmen have the ability to work out who you are and pick out aspects of your personality. They almost manipulate you, in a way, to make you buy their product.

Whether I build a character from the ground up or develop one, whether within my own copyright or in licensed work, I can step into that character's mind. It takes a kind of voluntary dissociation akin to method acting, military planning, marketing, or detective work: to think like the other guy and work out what he's going to do next.

Most novels put out by small or corporate presses don't really sell that well - usually a thousand copies or so. Working with a small press, you have to be willing to book reading tours, plan events, make contacts with other small press authors, and find new ways of getting word about your new work out there.

I love studying folklore and legends. The stories that people passed down for a thousand years without any sort of marketing support are obviously saying something appealing about the basic human condition.

Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

With pop songs, they usually have a three-month roll out.

Technology loves and thrives and makes gobs of money on conspicuous consumption.

Our success marketing goods to consumers outside of our borders has played a big role in allowing Missouri's agricultural industry to grow and thrive.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

We spend a great deal of time getting the fan to buy the ticket. Why shouldn't it be: 'Buy the concert ticket and bundle in the t-shirt, or join the fan club?'

My degree was in theater administration. So I can sell the hell out of a ticket at the box office.

Ticket sales will get higher the day after roasts.

Actually, we've done 75 of these shows and every one of them has sold out. But then we buy all the tickets.