Quotes About Marketing

Zeneca Pharmaceuticals, the ICI spin-off that now exclusively funds and controls Breast Cancer Awareness Month, earns more than $300 million a year from the sale of a carcinogenic herbicide (acetochlor) while simultaneously marketing Tamoxifen, which has now become the world's bestselling cancer therapy drug.

Marketingnomics satisfying customer needs by placing a company's profits above politically popular policies.

problem-solution marketing. They would market and publicize the problem of untreated pain. Then they'd promote the solution: OxyContin.

Purdue paid its reps better than most drug-makers paid theirs—by 2001, an average salary of $55,000 and an average bonus of $71,500. Purdue spent a half-billion dollars on the one-on-one sales strategy between 1996 and 2001.

By 2002, six years after its release, Purdue was selling almost $1.5 billion of the drug each year—eight times the volume the company had projected. The single drug represented 80 percent of Purdue's net sales. It was the biggest-selling brand-name controlled substance on the market. The once sleepy drugmaker was now a powerhouse, and it wasn't about to concede that its star product had a major flaw. OxyContin's

And the companies developed one new opioid narcotic after another, hailing each as a breakthrough.

But since the mid-1990s, pharmaceutical giants have aggressively marketed painkillers to a wider group of patients with long-term or milder forms of pain. At the same time, the federal government has approved one massive increase after another in the quantities manufactured, even as its own officials declared prescription drug abuse a mounting epidemic.

Half the money I spend on advertising is wasted, the trouble is I don't know which half.

In the early days of outlets, manufacturers ripped labels from items because they were reluctant to link their brand with the cut-rate price. But today many discounters do just the opposite, trumpeting goods under brand names to give the impression of quality while not necessarily backing that claim in a meaningful way.

Everybody gets a tag. If you listen to a Velvet Underground record, you don't think, 'Godfathers of Punk.' You just think, 'This sounds great.' The tags are there in order to help try to sell something by giving it a name that's going to stick in somebody's memory. But it doesn't describe it. So 'depressing' isn't a word I would use to describe my music. But there is some sadness in it -- there has to be, so that the happiness in it will matter.

Don't sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.

Erik called the land Greenland because the name would encourage people to go there.

I believe that music is connected by human passions and curiosities rather than by marketing strategies.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.

A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of 'curb appeal.' Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.

In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.

American business has just forgotten the importance of selling.

In 2005, Abercrombie & Fitch ran an ad campaign like this and sold T-shirts with mottos like "Who needs brains when you have these?" and "Blondes Are Adored, Brunettes Are Ignored.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model--whether that model be an icebox or a rug or a new home.

Reality TV can be very lucrative when used as a business opportunity. Ask Bethenny Frankel!

For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.

The American Dream never really existed. It was a marketing scam.

Brands are increasingly flirting with the realm of politics.