Quotes About Marketing

If other members of the Hindi film fraternity are doing aggressive promotional campaigns, then I can do the same.

Advertising is the rattling of a stick inside a swill bucket.

I wasn't a highbrow any longer. I was down among the realities of modern life. And what are the realities of modern life? Well, the chief one is an everlasting, frantic struggle to sell things. With most people it takes the form of selling themselves

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

Stated another way, the product with the easier decision-support system often has the competitive edge, even if the product, considered apart from that system, is not superior. The fact that it's easy to decide on becomes an actual feature of the product.

Word-of-mouth marketing is the deliberate attempt to encourage and facilitate the transmission of such third-party communication.

Marketing is a noble profession. It helps people meet their needs. It introduces people to products that enhance their lives, that increase their enjoyment and well-being, that make them safer and more competent, and that save them effort. Marketing presents satisfying products in ways that excite people.

Marketing is a service that you do for and with the customer, not to the customer. Like any service, its value is to be found at the intersection of what you can do best for the customer and what the customer needs most.

In this, the Age of Overload, the service that marketing provides is to make the decision process easier for the customer, every step of the way. SECRET Your new function is decision easification, which means easing the burden of the decision process in this overloaded world.

There is another thing to consider: The best product does not always win; the easiest-to-decide-on product wins. I believe that this is the biggest marketing breakthrough in the last several decades.

Your job as a marketer is to make your product the "easiest-to-decide-on" product in its field.

Je me souviens d'un fromage qui s'appelait la Vache sérieuse ( la Vache qui rit lui a fait un procès et l'a gagné).

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.

Word of mouth works now, much more than ever. @-reply every single person.

I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.

I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.

In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.

In terms of the timeline, 'The Force Awakens' came out in December of 2015. I got the role in November of 2015. I was auditioning and waiting to hear back when their marketing machine was everywhere. It's like you're going for something that's so high stakes, and you try to remind yourself, 'Okay, stop thinking about it,' and it's everywhere.

Basketball should be more popular. In my opinion, the NBA should rival the NFL. At the very least, no way should the NFL be five times more popular than the NBA.

I have a solo deal with Columbia Records. So it's about, do I want to release an album, when can we do it, what kind of album should it be, how should it be released and marketed and what's the right timing? Do I have time to do it? It's all about questions.

A brand can have huge hype but still only be a tiny business.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.