Quotes About Marketing

I have always said that everyone is in sales. Maybe you don't hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.

A title means marketing. It means that company's coming soon, and you'd better get out the Christmas lights so they don't miss your house.

If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.

There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.

It's difficult to market and promote a new show that no one has heard of with a not unique title.

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.

Good titles are hard, people. Just ask the guy who came up with 'Mr. Magorium's Wonder Emporium.'

I am glad that 'Hoax' came out a couple weeks before Bob Woodward's book. We both have these one word titles. His is 'Rage,' mine is 'Hoax.' They do make for a great pairing, and I'm not saying that as a sales pitch!

To be honest, the real money is in merchandising and performances.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Business today consists in persuading crowds.

The importance of logo into today's fashion is un! be! Lievable!

The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.

If you can market smut and toilet paper, you can market movies.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

When I came here, it stunned me at first to realize how much what I had thought of as civilization was really just advertising and marketing, incessant urgings to buy, Buy, BUY. from Dead Cat Bounce

How could all the people understand the same thing? Was marketing the way to get her family to understand that her life mattered? For the men who ran the theaters to understand that Earl needed a part? Could marketing erase inequality, and let al people's feelings be seen on an elevated plane?

Bones is, in short, my hero. She is like a one-woman marketing campaign for smart girls.

Although Ségalot is wearing a conventional navy suit, his hair stands on end, thick with gel, neither in nor strictly out of fashion but in its own universe of style. Ségalot never studied art. He acquired an MBA, then worked in the marketing department of L'Oréal in Paris. As he explains, "It is not by chance that I went from cosmetics to art. We are dealing with beauty here. We are dealing in things that are unnecessary, dealing with abstractions.

The marketing department uses many advanced techniques to match products and buyers in a way that maximizes profits. For example, they give away keychains.

Doritos can be made without the powder and taste exactly the same but the company intentionally adds it because they believe it adds to the Doritos experience.

bitter fights over revisions for the DSM-V—which have included public denunciations of it by the chairmen of the task forces that produced the DSM-III and DSM-IV, respectively—suggest that psychiatric diagnosis may be more a matter of politics and marketing than either art or science. c