Quotes About Marketing

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.

Manufacturers these days have peculiar problems: a package may recommend the virtues of its product by voice only, for it is not allowed to grab the customer by the sleeve or collar.

T]he real lie that advertising tells is not so much in what it shows, but in what it leaves out.

Eternal condemnation is the key to selling doorknobs.

Unlike scholarly journals, mass-market advice books are rarely reviewed by experts in the field. Instead of getting tested research findings, most of the time you get what some author claims worked for him or her, or what someone thinks might work for you, or what some publisher's marketing department hopes you will think might work for you, all mixed in with "time-tested rules" that might have worked in the past but no longer hold true.

The public could be made to want anything, if it were sold to them the right way. But one thing the public did seem to want in 1880 was to emulate high society and the way high society lived. Very well. The Dakota would provide such emulation.

Only in Nevada can you put up a billboard that says "Hot Slots" and attract thousands of women.

Someone told me that each equation I included in the book would halve the sales.

Like it or not, we are all in business and the products we are selling is our unique selves.

If it looks good, you'll see it. If it sounds good, you'll hear it. If its marketed right, you'll buy it. But... If its real... you'll feel it.

The only thing that bottled orange juice has going for it, is its attractive colour.

There are now very few significant interludes of human existence (with the colossal exception of sleep) that have not been penetrated and taken over as work time, consumption time, or marketing time.

Zajonc was able to make people like any word or image more just by showing it to them several times.9 The brain tags familiar things as good things. Zajonc called this the "mere exposure effect," and it is a basic principle of advertising.

Do you work for Starbox? If so, I can't say I dig your new marketing strategy.

At my lemonade stand I used to give the first glass away free and charge $5 for the second glass. The refill contained the antidote.

At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass. The refill contained the antidote.

The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.

One problem with the discipline of marketing is that everyone knows enough about it to make suggestions, but most don't know enough to offer good advice.

The CEO and VP of product, instead of building their business, are engaged in the drudgery of solving just one customer's problem. Instead of marketing themselves to millions, they sold themselves to one.

A comprehensive theory of entrepreneurship should address all the functions of an early-stage venture: vision and concept, product development, marketing and sales, scaling up, partnerships and distribution, and structure and organizational design. It has to provide a method for measuring progress in the context of extreme uncertainty.

Also, we were lucky to have Steve Blank as an investor and adviser. Back in 2004, Steve had just begun preaching a new idea: the business and marketing functions of a startup should be considered as important as engineering and product development and therefore deserve an equally rigorous methodology to guide them. He called that methodology Customer Development, and it offered insight and guidance to my daily work as an entrepreneur.

Wealthy consumers cost more to reach because they tend to become more profitable customers.

the business and marketing functions of a startup should be considered as important as engineering and product development and therefore deserve an equally rigorous methodology to guide them.

But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the message "P.S. Get your free e-mail at Hotmail" along with a clickable link.