Quotes About Marketing

Regardless of what film you make, you want people to watch your film, and you ultimately need commercial success.

You need to build a place that is a touristic destination that brings in people from outside the region.

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Let's face it - online promotion of your books could easily become a full-time career if you're not careful. But if you're not writing regularly, then it won't be long before there's nothing to promote.

Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

For a film like Vettaiyaadu Vilayaadu, I was particular that nothing should be revealed prior to release.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

It cracks me up to see these ads for TV - for Depends or for glue for your dentures. The people in them look 55 with a hint of gray. Where are the people who are falling apart? We don't see that.

Most of the time, when you need something at a company, you make it. If you want to sell a product, you create it. If you need a head of marketing, you hire one. If you want to create a great company culture, what do you do? The lack of a clear answer on this is why I believe most companies don't have a great culture.

There's a lot of guys who use their likeness - to do movies, and do other business stuff, but not too many guys are actually making product. I'm making product, it's a different thing. A lot of guys are holding up Coke cans and get paid a lot of money to do that, but no one's making a Coke can. I'm the guy that's trying to make the Coke can.

I wouldn't say that holidays are manufactured by corporations, but they're certainly exploited and mined by them.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Quite honestly, it's too tough to get your movies made and then also to get out there and sell them.

In the factory we make cosmetics; in the drugstore we sell hope.

I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

In a year's time, I was able to start a brand name and make it a household name. That's The Situation.

I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients.

We never realized how much money there was to be found in character products.

There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.