Quotes About Marketing

We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

We used to be called the Dixie Chickens. Then we played at a barbecue place, and they had a sign saying, 'Featured Tonight: The Dixie Chickens,' and everybody started ordering it for dinner! So we shortened it.

Many of us grew up with colourful characters such as Tony the Tiger, Coco the Monkey and Ronald McDonald. These figures were designed to market products - from sugary breakfast cereals to hamburgers - to children.

When Kellogg's brought up the idea of the tiger, they sent me a caricature of Tony to see if I could create something for them. After messing around for some time I came up with the 'Great!' roar, and that's how it's been since then.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

I was looking for a name with an old English sound, very easy to pronounce in every language and easy to remember. At the beginning I used J. P. Tod's, but then in 1999 it was shortened since too many people were asking who was Mr. J. P. Tod's.

The NBA has made a real issue about really making these superstars the premium that everybody wants to go to. That's their calling card and their marketing tool. But the coaches at the other end of the sphere are trying to make everybody on the team, even nine, 10, 11, 12, just as important, and have a real role that's meaningful.

Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.

I understand that I have a certain look that can be used to my advantage. I know the power of that when I walk into a room and talk to people, and I can use it as an advertising tool. Now I am actually selling me, my face, my thoughts. So I am my guy.

As much as people are griping about the Internet taking sales away from artists, it's been a huge promotional tool for me.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

With all the media attention, all the love from the fans, I felt I needed to prove myself. Prove that I'm not a marketing tool, I'm not a ploy to improve attendance. Prove I can play in this league. But I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

See, what we were going to do was say, the Internet is this great business strategy tool.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

Recorded music is more a marketing tool than a revenue source.

Obviously, in marketing, the best tool is to show the autobiography in fiction. It's inevitable how that happens, but it's generic. Say I've written a story where my sister dies. 'Well, did your sister die?' No, she did not. But people use those straws to grasp at the difference between reality and fiction.

'American Idol,' for me, is fizzling out. They can't package me, man... I'm an artist that's created this concept but used the 'American Idol' machine as a marketing tool.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.