Quotes About Marketing

Tampon commercial, detergent commercial, maxipad commercial, Windex commercial. You'd think all women do is clean and bleed.

Cute kids, really cute clothes. I'd just created a tagline for Wind Gaps' li'l shoppers.

It's kind of a joke. It was supposed to be 'Come alive with the Pepsi generation.' But it actually translates more like 'Pepsi brings your ancestors back from the grave.

For Shackleton, self-promotion had been essential all the way. He had paid all his expenses with media tie-ins, one way or another: auctioning off news and picture rights before he left, taking special postage stamps along to be franked at the south pole. After he made it, his bestseller had nine translations. He spruced up his expedition ship into a museum and charged admission.

Happiness is a myth,' Karla snapped back angrily. 'It was invented to make us buy things.

Happiness is a myth, It was invented to make us buy things

Happiness is a myth, Karla once said. It was invented to make us buy things.

Happiness is a myth, Karla snapped back angrily. It was invented to make us buy things.

My pat line about the Cubs and payroll is that the amount of merchandise the Cubs would sell off a world series championship would more than cover for a big payroll.

I love being able to help promote Seattle to travelers worldwide.

I'm always worried about overhype. I love underhype.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.

I sold a bunch of stuff. I sold Omaha Steaks, vacation packages... the worst, though, was Time Life Books, because no one wants Time Life Books. No one wants an 'Encyclopedia Brittanica' showing up at their house.

Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to go to so many places to try and sell the movie.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

One Ad is worth more to a paper than forty Editorials.

When it comes to marketing, creative resources are often worth far more than dollars.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

I want to find a niche crop that we can market to the world. Why can't we have the Almost Heaven Tomato? It can be the next Vidalia Onion or Idaho potato.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

I have learned a ton about inventory, co-packing, wholesaling, end caps. All these concepts are easy to breeze by in what I do for a living or assume that there is a marketing manager or specialist in one of our companies that handles that.