Quotes About Marketing

I've used the Internet since I was in high school - it was my tool for self-promotion.

By law and institutional culture, FDA seeks to apply a single tool to its approach to regulation - the requirement for pre-market approval. The agency is accustomed to compelling innovators to submit evidence to FDA and seek permission for marketing.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Records are very powerful promotional tools to go out and be able to play on the road, but you do have to think about it as a way of sustaining itself at some point.

Modern cookbooks are marketing tools for chefs. They're in the bestseller lists but no one cooks from them.

Maybe it's naive to say, but it almost seems like, in the past, people tried to sell you something you would actually need, like a hammer or a broom or a toothbrush. But now there's this notion that they can sell you anything. And all they have to do is convince you that you need it.

Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf.

Other than things like toothpaste, I don't buy anything that isn't sold to me.

Most entertainment is trying to get you. It's tested, like toothpaste.

If you can sell green toothpaste in this country, you can sell opera.

Entertainment is a good enough product to sell on its own merits. Why should it be given away free to help somebody sell tires or toothpaste?

I truly believe heavy metal has gone south. Too many people are focusing on, will the songs be on the radio, will the shirt be in Hot Topic?

I took an internship at Focus Features while I was in film school. I was really interested in how specialty movies were marketed and found their audience despite being about topics that were outside of the mainstream.

EDM is, like... Event-Driven Marketing, I think, is the acronym there. It reminds me a lot of disco. That had some hang-time, like, 10, 15, 17 years tops... Not too many people are forward-thinking about electronic music. They're just kinda like, 'Now, now, now - do it, do it.'

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

We use social media as an adjunct to my total media/market outreach.

As impressive as matrix mechanics was, it suffered from a severe marketing flaw. The mathematical formalism was highly abstract and difficult to understand. Einstein's reaction to the theory was typical: A veritable sorcerer's calculation. This is sufficiently ingenious and protected by its great complexity to be immune to any proof of its falsity. This from the guy who had proposed describing space-time in terms of non-Euclidian geometry.

Growth was running at 40 percent per month, but what was more impressive was the motor that was driving it. Unlike Yahoo, which was pouring money into marketing, eBay's marketing budget was zero. Its hectic expansion was instead propelled by Metcalfe's law: as the size of its auction network grew, its value rose exponentially. The more sellers listed stuff on eBay, the more bargain hunters were drawn to the site; the more buyers there were, the more sellers turned to it.

My dad is a marketing mastermind.

The goal of advertising is to sell more stuff to more people more often for more money

Many authors have the "write it and it will sell" attitude and are sadly disappointed when their book sales don't explode. Successful authors know that they are their best marketing tool. You must doggedly promote, consistently reach out to media and scheduled events, capitalize on social media to spread the news, and commit to persistently promote your book for it to succeed.

Anybody who says they don't want to be seen on a show which has millions of people watching it at one time when they're in the business of selling records is a bit silly.

Point of sale is where you reach 100% of your audience 100% of the time.

Text is the gateway drug to real time marketing.