Quotes About Marketing

There was a time when self-promotion was considered so verboten, especially for authors.

You put a movie star or a bunch of movie stars in a movie, it doesn't mean people are gonna go see it. It's been proven time and time again.

People need patience. It takes time to build a brand.

In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.

You have to promote yourself you have to have this smile on your face all the time and be this nice guy - which I am!

I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.

To promote a book so long after it's in print makes you—according to novelist Ian McEwan—an employee of your former self.

It's staring into one of those green screens, doing corporate budgets, that I notice how high salaries rise in marketing. Also, they spend hundreds of thousands on trade shows each year, and my product-manager girlfriend informs me that nobody pays attention to the budgets. So in the company library, I read a bunch of trade magazines and essentially retype what they said needs to happen into a proposal for managing that budget. Poof, I'm a marketeer.

She warns me about equating complexity with quality. "All that stuff you read on wine bottles, in wine magazines, where they throw out a dozen descriptors? That's not sensory evaluation. That's marketing.

See? I haven't reinvented myself at all. I'm just like any one of the half-dozen product relaunches I've worked on—shiny new packaging, same crap contents.

Imagine how the last presidential campaign would have turned out if instead of the marketing circus that we were treated to, we were just given a weekly round table discussion between Bush, Gore, and Nader for a couple months running up to the election. No staged rallies, no TV images with flags flowing in the sunset, no pollsters. No marketing. Bush would have been luck to get two percent. (from an interview in Attitude, 2002)

Ask yourself what is the point of advertising prescription drugs (antidepressant, anti-inflammatory, antiallergy, diet, ulcer—you name it) on prime-time television. We can't just go to the drugstore and buy them. The doctor must prescribe them. So why are drug companies investing big money to reach us, the consumers, directly?

We give disproportionate weight to whether yogurt is said to be five percent fat or 95 percent fat free. People seem to think that yogurt that is 95 percent fat free is a more healthful product than yogurt that has five percent fat.

Advertising - A judicious mixture of flattery and threats.

una intención de comprar y nada son la misma cosa. Prevenda, prevenda, prevenda y asegure esa firma.

Five Terms Correlated to a Higher Sale Price Granite State-of-the-Art Corian Maple Gourmet Five Terms Correlated to a Lower Sale Price Fantastic Spacious ! Charming Great Neighborhood

So in the tradition of Poland Spring, Evian, and other hydro-geniuses, we've decided to bottle something that was freely available and charge you money for it.

In the long run, the map was a triumph of marketing as much as empirical science. It helped a good idea find a wide audience.

as the historian Tom Standage observes, they were "among the first to recognize the importance of trademarks and advertising, of slogans, logos…. Since the remedies themselves usually cost very little to make, it made sense to spend money on marketing.

phrase "often a bridesmaid, never a bride" originated with a 1925 Listerine advertisement.)

Flirting has to be the original form of guerrilla marketing, from back before markets even existed.

what is genuine emotion and what is business strategy. The modern condition.

Big-box health clubs oversell memberships by 400 percent

marketroid n. Member of a company's marketing department.