Quotes About Marketing

I love advertising because I love lying.

Sex sells everything and sex kills

You can use words to manipulate the world into delivering what you want. This is what it means to "act politically." This is spin. It's the specialty of unscrupulous marketers, salesmen, advertisers, pickup artists, slogan-possessed utopians and psychopaths

People don't buy stock; it gets sold to them. Don't ever forget that.

Vender es todo en la vida. De hecho, si no vendes, fracasarás.

people don't buy on logic; they buy on emotion, and then justify their decision with logic.

If a product feature or user design experience isn't achieving virility, it's wrong, plain and simple. In the old days, the product team would come up with something, and the marketing team had to figure out how to sell it to the public, either by educating them or using old-fashioned

growth hacking creates a product that will market itself.

Hire a marketing manager after two to three years. Read StoryBrand by Donald Miller. If your business is going to survive, you need to perform many tasks well at the same time.

You can fool all the people all the time if the advertising is right and the budget is big enough.

If you had to give a child just one piece of advice upon entering a shopping mall, a good suggestion might be "Remember that everything—and by that I mean everything—is a trick to take your money.

The four Ps (Product, Price, Place, and Promotion) have been updated with a new model: the six C's of Content, Commerce, Community, Context, Customization, and Conversation.

It's time to set our sights on the marketing funnel, aka, AIDA. AIDA stands for Awareness, Interest, Desire, and Action. (p.3)

Avinash Kaushik refers to much of media communications as "faith-based initiatives." In other words, they are often futile attempts to bridge the vast chasm between the two ends of the funnel - exposure and conversion... (p. 5)

It's time to set our sights on the marketing funnel, aka, AIDA. AIDA stands for Awareness, Interest, Desire, and Action. (p.3)... There's something inherently out of whack with the traditional marketing funnel and there are better ways to optimize it (p.7).

If you think about it, shouldn't we be spending more money against qualified prospective buyers versus shots in the dark at bagging a random stranger? Of course we should. It's a complete no-brainer. (p. 8) ... Our cardinal mistake is to forget that it is these four simple truths (or metrics) that keep us in business: 1. Getting more customers to buy from us; 2. More often; 3. To spend more with us in the process; 4. AND to recommend us to their friends (p. 15)

Getting your message in front of the right people in the right place at the right time using the right channels is the right thing to do. But what if the real optimization that needs to take place is from acquisition-led efforts to retention-led ones [retention, consolidation, and referrals]? p. 18

To someone who's playing a game for the first time, the world is vital to creating and sustaining her interest. The other purpose of a game's world is to sell the game in the first place. It's not the game's mechanics that make a customer pick up a box in a store but the fantasy it offers: who she'll be, where she'll be, and what she'll be doing there if she plays that game. The

I was watching a collection of vintage '80s cereal commercials when I paused to wonder why cereal manufacturers no longer included toy prizes inside every box. It was a tragedy, in my opinion. Another sign that civilization was going straight down the tubes.

I mean, there aren't many inventions that actually succeed in meeting some human need. Ninety-nine percent of them are just some ugly combo of pushy marketing and spineless consumers.

These efforts could not be construed as selling, but they make sure that the right people know the Firm is there. That keeps the phones ringing.

The huge irony is that the more the gospel is offered in consumer terms, the more the consumers are disappointed.

That's the biggest problem with boxing in the United States. They do not promote it like they used to, when it used to be Howard Cosell and they showed it on 'Wide World of Sports.' Everybody knew all the fighters. Everybody was looking forward to the year when the Olympics came on.

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.