Quotes About Brands

When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.

You can be obsessed with makeup and hair products and, you know, your appearance and still be absolutely making smart life decisions and work on your smarts, develop your smarts by studying something like math. Then you'll make much better decisions on the brands of clothing that you buy or whatever it is that you want.

I like doing the editorial stuff because it's nice to do something that's more me. But modeling for brands and the things to make money... I guess I don't really like being the mannequin. It's a very strange concept.

All the skateboarding brands that I was into had graphic T-shirts. In the '90s, there were different styles that went along with the different influences in skateboarding, whether that be hip-hop or rock and roll and grunge. And that's what I was into, so I was following all that.

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

They already know all about brands... but what 16- and 17-year-olds won't necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don't have what they require to succeed in work.

What brands can do brilliantly is broker change in people's lives.

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don't do is more important than that which you actually do.

Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.

The smartphone market is limited in terms of new features and ideas right now. That's why it's essential for smartphone brands to come up with something new to gain more traction and improve their business opportunities.

Often, I feel like a cheap imitation aesthetically looks better to me than the real, out-of-reach thing. It's amazing that brands create a whole illusion of exclusivity and luxury, and then you can go get the $5 version of a $30,000 thing and feel the same way but have a cool little secret.

Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!

I went to computer class with my Dell and I was bullied by a guy with a Mac.

Because of social media, it's bridged the gap between the advertisers and fashion and allowed people to find their group. It really widens what people are viewing and allows brands to see what the public wants to see.

Brands don't just care about views. Brands care about their brand first.

People trust those who understand them, and they trust brands that understand them too.

Brands that help customers avoid some kind of negativity in life (and let their customers know what that negativity is) engage customers for the same reason good stories captivate an audience: they define what's at stake.

The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive.

The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.

Brands that position themselves as heroes unknowingly compete with their potential customers.

Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

Why do so many brands create noise rather than music? It's because they don't realize they are creating noise. They actually think people are interested in the random information they're doling out.

What most brands miss, however, is that there are three levels of problems a customer encounters.

When we empathize with our customers' dilemma, we create a bond of trust. People trust those who understand them, and they trust brands that understand them too.