Quotes About Brands

Real empathy means letting customers know we see them as we see ourselves. Customers look for brands they have something in common with.

Brands that don't warn their customers about what could happen if they don't buy their products fail to answer the "so what" question every customer is secretly asking.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. The world revolves around us, regardless

the reality that people are looking for brands that can help them survive and thrive, and the reality that communication must be simple—explain why the SB7 Framework has helped so many businesses increase their revenue.

The brain remembers music and forgets about noise just like the brain remembers some brands and forgets about others.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

A fashion victim is dressed in designer clothes from top to bottom.

Brands are assets, and companies rightfully include them on their financial balance sheets.

True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.

My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

A lot of the old movie stars couldn't act their way out of a box of wet tissue paper, but they were successful because they had distinctive personalities. They were predictable brands of breakfast cereal: on Wednesdays we had Quaker Oats and Gary Cooper; on Fridays we had Wheaties and Clark Gable. They were off-the-shelf products you expected always to be the same, actors and actresses with likable personalities who played themselves more or less the same role the same way every time out.

As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets out attention through our senses-which then influence out decision-making processes. Brands that create an emotional connection to consumers are much stronger than those that don't- it's as simple (and complicated) as that.

Tüketici ürünlerinde tüm yeni markalar?n yüzde 52'si ve bireysel ürünlerde yüzde 75'i tutunam?yor.

Dünya çap?nda her y?l kabaca 21.000 yeni marka piyasaya ç?k?yor, ancak bunlar?n yüzde 90'? bir y?la kalmadan raflardan kayboluyor.

Brands are no longer the property of the companies, but of the consumers, and consumer power over brands is enormous.

In any given cereal aisle, two hundred cereal brands—and their spinoffs—compete for the shopper's attention, so food manufacturers now spend nearly twice as much money on advertising their cereals as they do on the ingredients that go into them.

We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.

If markets change then so must brands.

Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are shaped by the interaction between organizational members and external stakeholders.

I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.

There's a lot of truth in the adage that all cars named after animals are lemons.