Quotes About Communication

Sell the benefit, not your company or the product. People buy results, not features.

A mere 7% of employees today fully understand their company's business strategies and what's expected of them in order to help achieve company goals.

Editor: a person employed by a newspaper, whose business it is to separate the wheat from the chaff, and to see that the chaff is printed.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

To succeed in business it is necessary to make others see things as you see them.

Personal relationships are always the key to good business. You can buy networking; you can't buy friendships.

Advertising in the final analysis should be news. If it is not news it is worthless.

It is astonishing how elements that seem insoluble become soluble when someone listens, how confusions that seem irremediable turn into relatively clear flowing streams when one is heard.

The qualities that make Twitter seem inane and half-baked are what makes it so powerful.

You know the expression, "It's not personal; it's business." We sneer at such rot. All business is personal, all the time.

Grammar is what gives sense to language .... sentences make words yield up their meaning. Sentences actively create sense in language. And the business of the study of sentences is grammar.

One thing that has made a big comeback just recently is this business of speaking with the dead. To my innocent mind, 'dead' implies incapable of communicating.

Treat people you do business with as if they were a part of your family.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Words ought to be a little wild, for they are the assault of thoughts on the unthinking.

Meetings are by definition a concession to deficient organization. For one either meets or one works.

One of the vices of the virtue of decentralization is that people don't share ideas.

The first thing to decide before you walk into any negotiation is what to do if the other fellow says 'no'.

I've talked in front of ... like... a lot of big business people about stuff I didn't even know.

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

Specifically, I would suggest that the effective organization is garrulous, clumsy, superstitious, hypocritical, monstrous, octopoid, wandering, and grouchy.

A meeting moves at the speed of the slowest mind in the room. (In other words, all but one participant will be bored, all but one mind underused.)

I'm not in the business of being "friendly."

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.