Quotes About Communication

It's a phone call in the morning to pray about our day, a text-message to say I'm thinking of her, a handwritten note, a postcard when I'm out of town on business, remembering what drink she likes when we're at a bar, asking follow-up questions about her friends, and not hiding behind humor when it's time for a serious conversation.

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise

WHENEVER SOMEBODY STARTS KEEPING SCORE IN a relationship the relationship begins to die.

finished. If you aren't telling a good story, nobody thinks you died too soon; they just think you died. But my uncle died too soon. The next day, when I was walking with

And that's the first time I realized that the idea a character is what he does makes as much sense in life as it does in the movies. I thought about my friend's story from his wife's perspective. She only knows what he says and what he does, not what he thinks and what he feels. I'm sure his wife picked up on his newfound enthusiasm, but it did help me realize the stories we tell ourselves are very different from the stories we tell the world.

The entire world is falling apart because nobody will admit they are wrong.

Sometimes the real bonding happens in conversations about nothing, Don," she said. "Sometimes being willing to talk about nothing shows how much we want to be with each other. And that's a powerful thing.

In business, if we don't communicate clearly, we shrink.

if we live behind a mask we can impress but we can't connect.

Jason decided to stop yelling at his daughter and, instead, created a better story to invite her into.

I kept asking Him to say it again, but He wouldn't. I guess it's because I heard Him the first time, you know.

it's important to note that not all of the seven elements should be used evenly in your communication. Think of the StoryBrand Framework as a recipe for a loaf of bread. Failure is like salt: use too much and you'll ruin the flavor; leave it out and the recipe will taste bland. Regardless, the point is this: your story needs stakes.

I think that's why so many couples fight, because they want their partners to validate them and affirm them, and if they don't get that, they feel as though they're going to die. And so they lash out. But it's a terrible thing to wake up and realize the person you just finished crucifying wasn't Jesus.

1) identifying what their customers wanted (to be seen and heard), (2) defining their customers' challenge (that people didn't recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

And they should be able to answer these questions within five seconds of looking at our website or marketing material:

How many relationships have been ruined by two people attempting to squeeze the Jesus out of each other?

This message God was communicating to mankind, this Gospel of Jesus, was a message to the heart as much as to the head, that the methodology was as important as the message itself, that the message could not be presented accurately outside of the emotions within which these truths were embedded.

Unless we're honest with each other, we can't connect. We can't be intimate.

She only knows what he says and what he does, not what he thinks and what he feels.

I made a single decision early on. I decided I wouldn't judge my kids. No matter what they told me, I wouldn't judge them. I might have to discipline them, but I wouldn't make them feel like lesser people for their mistakes. And because of that, they learned to trust me with their deepest thoughts... We taught them the basics early. But the older they got, the more I listened without judgment as they figured out how to apply wisdom in their own lives. And they've turned out well.

let's explore what we need to do to help a customer be more interested in a brand.

Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member's e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we'd like customers to do: to make a purchase so we can help them solve their problem.

The Header. The very top of your website, in which you use very few words to let people know what you offer.         ââ'¬Â¢  The Stakes. The section of the website in which you explain what you are saving customers from.         ââ'¬Â¢  The Value Proposition. The section of a website in which you add value to your product or service by listing its benefits.